In science like in art, simplicity is one of the keys to elegance and beauty. No longer mere implementation is the goal we have in mind. Our mission is to do develop things to perfection. We aim to mark the difference by making every complex thing that you can do nowadays with some tool, far more simpler, easier and faster, without loss of flexibility. In this manner we aim to make the users of our tools far more efficient than possible until now. Because we believe tools can be made not just for their application but for their users. And helping the user is helping the job to be done, more efficiency requires clarity and simplicity, and this means better quality.